Company History "In the modern world of business,
it is useless to be a creative original thinker unless you
can also sell what you create." -
David M. Ogilvy
In 1983, Geoff Spencer and Scott Struthers purchased a small
custom audio contracting company in Orange County. It was
just the beginning of the home audio era and they knew this
would be something big. The promise of success was not in
the annual sales or the celebrity clientele. Geoff and Scott
witnessed the anticipation and excitement from customers when
they showcased their custom sound system for the first time
- it was a priceless experience for every client. It wasn't
just about customer demand for these high-end components,
it was about creating an exhilarating experience in your home,
to amplify entertainment in every way. Beginning with a small
clientele, limited equipment, and lots of knowledge, they
turned Home Tech into the leader in customized architectural
audio, and they called it Sonance.
The potential for customized automotive accessories has been
on the rise since the late 90's. People want car customization
for seats to stereos and everything in between. With Geoff
and Scott's entrepreneurial spirit and obsession for well-designed
cars, they established STRUT® in 2002 to meet the demand
of custom car jewelry with a style all their own.
They hired an innovative executive team and searched the country
for the best craftsmen in the industry - and they got them.
They strived to build something that creates an identity for
the client, the car, and the passersby on the road. They wanted
to bring their unique spirit to the car industry, an industry
with an open road to inventive approaches and one-of-a kind
productions.
The promise to envision and create something so unique drives
everyone at STRUT® to maintain the highest standards
from start to finish. Their dedication to the rare craft of
customized grilles is witnessed with every product that hits
the road. With intense commitment, they put in practice a
standard double quality control procedure rarely found in
automotive accessories. This extra measure requires the artist
who creates each piece to engrave it. This is the ultimate
allegiance of quality assurance.
From mesh grilles to custom bumpers and emblems, STRUT®
rises above the car clutter and gives every car a personality,
a unique voice on the road that speaks to all who see it.
